january 2022

freelance
merchandise design

After gaining new ownership, Zion Coffee Co. was ready for a brand refresh to mark a new era for the local hotspot while still pay homage to the original look and feel that helped establish the brand as a Peoria staple. As long-time patron and previous employee of the coffee shop, I was able to blend the past with the present to show the potential that Zion Coffee Co. had for the future through a variety of shop merchandise designs.